Welcome
I am
Ted
You may know me as PetrolTed.
My wife calls me Dave.
About Me
It all started with a ZX81.
My love of coding has taken me on a fabulous journey. I started coding at the age of twelve and this led to a career working for software houses, consultancies and financial institutions before embarking on my own ventures.
From nerd to dot com business owner - with stints blagging as a motoring journalist and advertising salesman - I've always kept abreast of technology.
It all got quite grown up in later years designing complete system architectures and managing teams and businesses.
… Edmonston has since become something of an enigma, refusing interviews about his past involvement with PistonHeads and instead communicating on forums as PetrolTed …Financial Times, November 2015 (that was nonsense by the way, but I'll take the name check)
In a world often more known for spectacular failures David has bucked that trend and built a strong well founded company and a global brand.Dan Sutherland, CEO Carrenza Ltd
Dave is a great guy who has developed a brilliant community spirit amongst the Pistonheads users.Michael Welch OBE, CEO BlackCircles.com
...the biggest single influence on the car media area - certainly in northern Europe - in the last twenty years.Chris Harris (Top Gear), November 2019
Dave's influence across the automotive world is somewhat profound...Lewis Warren Takona, February 2024